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Holly RichardsPermanent makeup and aesthetics

Permanent makeup and advanced skin treatments in Sunningdale, Ascot and Virginia Water

Permanent makeup that still looks like you

Holly Richards designs every brow and lip around your own features, so the result looks natural on day one and even better once healed.

Rated 5.0 from 300+ reviews on Booksy

Holly Richards in her Sunningdale studio
Holly Richards carefully working on a client's brows in her salon

Natural first, always

Good permanent makeup should never be the first thing people notice. For more than a decade, Holly has been creating brows, lips and liner that sit quietly with your features, working with your bone structure, skin tone and natural hair rather than against them.

Shapes are measured and drawn on before anything is tattooed, and you see the design in the mirror first. Pigments are chosen to heal true to colour, so there are no surprises a few months later.

She is a PhiBrows permanent makeup master, holds VTCT and Level 5 Ofqual regulated qualifications, and works fully insured from licensed premises.

More about Holly

From Holly’s clients

  • “The salon is stunning and from the moment I met Holly I was totally at ease. She is really friendly, calm and professional.”

    Charlotte A., microblading
  • “I first had my eyebrows microbladed by Holly 5 years ago and they lasted brilliantly. I've just recently had them done again and am super happy with the result.”

    Zeba J., microblading
  • “I had powder brows done by Holly and can honestly say the results far exceeded my expectations.”

    Tiffany S., powder brows

Two studios

Clients travel from across Berkshire, Surrey, Hampshire and Buckinghamshire.

  • Monday to Friday, 9am to 7pm

    Sunningdale studio

    13 St James Gate, Charters Road
    Sunningdale, Ascot
    Berkshire SL5 9SS
    Directions in Google Maps
  • Saturday, 9am to 7pm

    Studio XII, Virginia Water

    12 Station Approach
    Virginia Water
    Surrey GU25 4DW
    Directions in Google Maps

Ready when you are

Choose your studio, see live availability and prices, and manage your appointment on Booksy.